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Your website is the most powerful marketing tool you have.


As the core component of your entire marketing strategy, your website has the potential to completely transform your business. It's no secret that the strength of your online presence can have a huge impact when it comes to engaging your target audience, attracting new customers and increasing your company’s brand recognition.

Whether you are looking for a simple website or one with a larger scope, Effective Edge will create a mobile-friendly site that looks great, features professional video, photography, and design, all while strengthening the brand of your products and services.


Case Study

Diverso Energy
Responsive Website Design


Diverso Energy is an evolving Waterloo-based green energy provider who designs and implements a unique utility-style geothermal model for commercial and condominium developments.

Their new responsive website is an excellent tool to educate developers, engineers and architects on the benefits of their game-changing green energy model. Featuring a powerful “our story” educational video, descriptive info graphics and a project showcase, this website also gave Diverso Energy a fresh, updated corporate image.


When it comes to designing and creating a website – whether from scratch or as a rebuild – the possibilities are truly endless. At Effective Edge, we always start with the basics. A good website must be mobile-friendly and responsive in its design. Beyond that, we take into account all of the details that add up to a great website. These include website branding, content, images, user-friendliness, Search Engine Optimization (SEO) and navigation, to name a few. We also look at how best to display and showcase your products and services so that visitors come and stay for an optimal online experience.

Here are some of the ways we can help you realize your website potential:


Website Design & Creation

Whether you need a website to strengthen your marketing efforts or one that generates qualified sales leads, we will work with you to create a site plan that focuses on the scope and function you require. We carry through branding elements, create new content, design graphics, add video, photography and brochures so that you end up with a website that is amazing. ?

Web Development

With expert technical skills, Effective Edge has the ability to develop impressive, interactive websites that are both dependable and easy to navigate. We are capable of finding solutions to complicated website issues while improving the reliability of your website. ?

Google Adwords

As a certified Google Partner, we can set up a Google Adwords campaign to help you attract more customers to your website, target your advertising to specific countries, regions or cities, and gain valuable insights with up-to-the-minute tracking tools. ?


What kind of website are you looking for?

In the digital world, websites come in all shapes and sizes. From a simple site that conveys information about your company and products to a complex site that features product databases, dealer locators and extensive content, we have the skill and experience to build a website that is perfectly tailored to your needs.


With a comprehensive range of styles and templates - and ample room to showcase photography and content - we offer websites that are straightforward to manage and administer. These sites are the perfect solution for companies looking to increase their online presence, with the ability to update content easily.


Featuring significant custom programming and specialized frameworks, a custom website is truly unique and allows for specialized content and database integration that are not available with other solutions.


Want to learn more about our web design services?  Contact us.