Effective Edge helps Brubacher Roofing Systems reach greater heights with a new website and brand refresh


With a focus on providing customers across southwestern Ontario with a cost-effective alternative to commercial roof replacements, Brubacher Roofing Systems specializes in seamless silicone restorations as a permanent solution to roof leaks.  

As their business continued to evolve and grow, this local company turned to Effective Edge for a brand identity refresh and new website.  Working with a simple black and red colour palette as a launch point, the new logo features a minimalist, contemporary style that sets the tone for the company’s brand.


A new website became the ideal vehicle for showcasing the company’s updated brand as well as offering new and helpful information for existing and potential customers.  Featuring a mixture of content, photos, video and graphic icons, the Brubacher Roofing Systems' website touts the benefits of their fluid-applied silicone roofing system as well as their step-by-step processes and benefits for different roof applications.


The new look of the Brubacher Roofing Systems' image also extended to a brochure and direct mail flyer, creating a consistent style and message across all marketing elements while improving the company’s professional profile.

Visit the new Brubacher Roofing Systems website at www.brubacherroofing.com.

Effective Edge