Faster and Stronger - Wallenstein Equipment's Firebolt sparks a creative product video

Wallenstein Equipment has a rich history of manufacturing wood processing equipment in Waterloo Region – their first log splitters quickly gained a reputation for high quality and exceptional durability. Today, with products available globally – from chippers and grapples to generators, compact backhoes, and firewood processors – the Wallenstein Equipment brand continues to build on its reputation for heavy duty equipment, built to handle outdoor jobs year after year.

When Wallenstein introduced a new log splitter to its product lineup, Effective Edge had the tall task of creating a brand that measured up to the splitter’s power and versatility.


The strategy for introducing the Firebolt into the Wallenstein Equipment line-up came from the log splitter’s two main features: speed and strength. Between the name “Firebolt” and the tagline “Faster and Stronger,” the branding efforts capture the energy and spirit of innovation that went into the creation and technology of this product.

The “Firebolt” sparked a creative marketing campaign unlike any other in Wallenstein’s history and included product naming, branding, professional photography, video, brochure as well as website and catalogue content.


To truly showcase this product and its features, all of the marketing materials portray bursts of colour and images set in dramatic contrast to a black and white backdrop.

Effective Edge